Meta confirmed testing of a standalone Vibes app in Brazil and Mexico, separating the AI video generator from its Meta AI app after five months of bundled availability.
The timing matters: Vibes launched in September 2025, shortly before OpenAI shipped Sora. Keeping it inside Meta AI made sense for initial testing. A dedicated app signals Meta thinks the market for AI-generated video feeds is real enough to warrant focused product development.
Meta claims content generated through Meta AI tripled year-over-year in Q4 2025. The fine print: Vibes launched mid-quarter, so that growth metric includes the new capability going live. The company declined to share specific Vibes user numbers.
The product functions as TikTok built entirely from prompts. Users generate videos from text, remix existing AI content, and scroll an infinite feed of machine-created clips. Tools include custom dialogue, lip-syncing, and scene transformation. Videos cross-post to Instagram and Facebook Stories and Reels.
What's changing: Meta plans freemium subscription access "in the coming months." Free users get limited monthly creation. Paid tiers unlock more generation capacity. This follows the pattern of other AI video tools, most of which gate production volume behind paywalls.
The strategic question is whether AI-native feeds prove sustainable. Human creator platforms like TikTok benefit from authentic experience and social proof. AI-generated content scales infinitely but lacks those signals. Meta is betting volume and remixability create their own engagement loop.
For developers watching API pricing trends: Meta hasn't announced public API access or enterprise pricing for Vibes generation. The standalone app test suggests consumer market validation comes before B2B infrastructure.
Expansion beyond Brazil and Mexico depends on "community feedback," according to Meta. Translation: they're watching retention and creation frequency before committing resources to global rollout.
Worth noting: The original Meta AI app reportedly had user friction issues, including unwanted background launching and battery drain. Separating Vibes addresses that bundling problem while letting Meta optimize each product independently.